The Role of Print in a Digital World
Does print marketing still have a place in the travel and tourism industry when so many travelers have turned to the Internet to start their vacation travel planning? We believe so, and here’s why. Print still plays an important role in a comprehensive content marketing strategy, building on a digital strategy by reinforcing the message to a highly targeted geographic and demographic audience via print inserts.
Newspaper Insert Campaigns
Interfuse offers two custom marketing newspaper insert options for destinations that want to target engaged travelers planning their next vacation. Visit Florida and America’s Best Vacations Integrated Marketing Programs combine newspaper advertising, online banner exposure and custom lead generation into a multimedia marketing solution that delivers ROI.
Newspaper inserts continue to be effective and popular in markets where you want to reach a very targeted traveler in terms of geographic region and demographics. The inserts are distributed in top-tier newspapers in targeted markets and reach more than 500,000 consumers who are interested in travel per insert. Interfuse handles the design, co-op sales, production and management of the project, and inserts are sent out along with rich content and custom editorial for trip planning.
Like our integrated programs for newspapers inserts, Interfuse also offers free-standing inserts for clients. These custom programs leverage media relations with a custom newspaper insert, which will be inserted in your choice of target markets. Our free-standing custom insert programs can include:
- Creative, sales and production handled by the Interfuse team
- Newspaper distribution in major cities and suburban markets
- Targeted demographics and geographic placement
- Thousands of leads, both print and online
- Programmatic display advertising
- Promotional listings and other opportunities